Entertaining for Business: A Complete Guide to Creating Special Events with Style

In the first few pages of her book, Nancy Kahan, the writer of “Entertaining for Business,” says: “Entertaining reflects the company image in a direct way that no other medium can match. It can also demonstrate how innovative a company can be.”

For businesses to flourish and form new and profitable contacts, publicity is important. From the same point of view, entertaining and parties are marketing tools that should be taken seriously.

An important tip for any company is to keep a party file with checklists from insurance policies to tiny details, to records of past parties, and to recommendations for future parties.

Although infinite ways of business entertainment exist, Kahan focuses on parties, from deciding why a party needs to be given to step by step plans in the actual preparations. In addition, different types of parties are described with an eye on setting party budgets, choosing a theme, finding the right space, choosing perfect invitations with flair and wording them right, wining and dining, dinner tables, seating charts, dazzling menus, the right flowers, party favors, and other significant details for every party. In addition, Kahan discusses parties with cultural flavor, be it French or Japanese.

Yet, as the primary rule, she stresses the importance of publicity, especially for book publishing companies and shows ways how they can improve the odds by considering the timing of the event and photo opportunities. To draw the news media to the party, she advises employing or inviting celebrities, and to boost the image of a company, she recommends a surprise or a special touch in each party, so the event will be a memorable one and the company will gain more lucrative business or improve its image of compassion and caring.

The book has a rich and detailed list of original party spaces in quite a few states as well as supplying lists of caterers, florists, and planners. The colored photographs are spectacular inside this large sized book of 11.5 x 9 x 0.8 inches, and the impeccable page designs reveal a high class understanding of the publicity trade secrets.

The book is in hardcover with 224 pages and ISBN: 0517570807.

The author, Nancy Kahan, is an acclaimed publicity professional for more than 25 years. She owns and manages the Nancy Kahan Associates--a public relations company based in Salisbury, Connecticut--that specializes in publicizing books. She has launched the careers or enhanced the sales of celebrated authors as Deepak Chopra, Martha Stewart, Judith Krantz, Dominick Dunne and Jim Bouton, as she is considered to be the most creative book publicist in the publishing business.

Since constructive social contacts open the doors for any business to thrive, preparations and attention to detail can become the key, and this book, “Entertaining for Business: A complete Guide to Creating Special Events with Style and a Personal touch” shows that entertainment skills can be learned and a business entertainment event can result in great productivity.